The objective of this project to demonstrate a minimalistic yet informative page for the company. New clients and partners often visit this page to learn about company management and our message. Utilizing statistics and data, users will easily be able to understand BlueSnap's growth and vision.
As Lightology's graphic/web designer, I overlooked the entire email marketing campaign. Alongside the marketing manager, it was my role to design weekly emails that would go out to our 73k+ customers around the world. Experimenting with color palettes and layouts with our vendor's products, the email campaign successfully impacted our growth in sales in 2017-2018.Self-directed project (designed, coded, sent out)
Logo Design for South Korean Drama (KBS) "Discovery of Romance" (2014.08.18. ~ 2014.10.07)
This identity was used for a cosmetology surgeon's office set, as well as embedded on their uniforms.
Lightology Stationery Design
Business card and company brand folders for Lightology. As e-commerce as well as a retail brand, it is important for the brand to stay consistent. This redesign of company collaterals was essential in interacting with our vendors in a more branded manner.
Tools: Indesign, Illustrator, Photoshop
Lightology Icon Set
Minimalist icon set design of lighting fixtures at Lightology. These icons were meant to represent different types of products we hold on our e-commerce site to provide easy access for our customers navigating. Link: https://www.lightology.com/index.php?module=promotions
Craft and the City
Silk Screen Textile Design
Pattern inspired by the city scapes of Chicago, in combination with the modern "craft"
This project was a brand redesign for the electrical automobile brand "Tesla". The highlighted concept was the eccentric nature of the product. Through thorough research (mindmap, versions of logo) a final product that resembles the company's bold brand could be made possible.
Course Name: Intermediate Graphic Design
Two Nations One Peninsula
Based on the ongoing friction between the two nations, North and South Korea, this letterpress project highlights issues in graphic terms. The goal of this storytelling project was to inform readers about the deep yet clear history that extends up to the present day. Through minimal colors (black and yellow) readers are able to identify the meaning behind each. Copywriting, imagery, and package design done by Esther Nam (myself) Course
Title: Letterpress Bookworks
Machine Used: Vandercook Universal I
Series of free flow drawings using manicure and ballpoint pen.