The objective of this project to demonstrate a minimalistic yet informative page for the company. New clients and partners often visit this page to learn about company management and our message. Utilizing statistics and data, users will easily be able to understand BlueSnap's growth and vision.
As Lightology's graphic/web designer, I overlooked the entire email marketing campaign. Alongside the marketing manager, it was my role to design weekly emails that would go out to our 73k+ customers around the world. Experimenting with color palettes and layouts with our vendor's products, the email campaign successfully impacted our growth in sales in 2017-2018.Self-directed project (designed, coded, sent out)
This project was a redesign of a South Korean airline "Jin Air". JIN AIR is a South Korean low-cost airline founded in 2008. Doing proper research on the audience (20-30s) was essential in creating a design that is accessible to what they are looking for. The objective of this redesign was to better assist users with the best UX possible. Contrasting color palettes were used to target all audiences.
As a home test for Intrepid Pursuits, I was prompted to create a screen of a music player app that would include essential elements. Thorough research on how people interact with their mobile devices and survey of what people prefer on their music players was necessary for this outcome. Exploration of color and typography led for a successful execution of the final product.
2019 Shoptalk Booth - BlueSnap
Credits to BlueHive for construction & execution
"Discovery of Romance" Logo Design
Logo Design for South Korean Drama (KBS) "Discovery of Romance" (2014.08.18. ~ 2014.10.07)
This identity was used for a cosmetology surgeon's office set, as well as embedded on their uniforms.
Lightology Stationery Design
Business card and company brand folders for Lightology. As e-commerce as well as a retail brand, it is important for the brand to stay consistent. This redesign of company collaterals was essential in interacting with our vendors in a more branded manner.
Tools: Indesign, Illustrator, Photoshop
Lightology Icon Set
Minimalist icon set design of lighting fixtures at Lightology. These icons were meant to represent different types of products we hold on our e-commerce site to provide easy access for our customers navigating. Link: https://www.lightology.com/index.php?module=promotions
Beer Bottle Redesign
In this project, students were prompted to create branding designs for three different types of ale. With Spanish terms "Terra", "Cirrus" and "Fuego", each bottle demonstrates imagery related to the term with appropriate color palettes.
Course Title: Intermediate Graphic Design
Craft and the City
Silk Screen Textile Design
Pattern inspired by the city scapes of Chicago, in combination with the modern "craft"