Jin Air Website Redesign
This project was a redesign project of the South Korean airline JIN AIR. JIN AIR is a South Korean low-cost airline founded in 2008. Doing proper research on the audience (20-30s) was essential in creating a design that is accessible to what they are looking for. The objective of this redesign was to better assist users with the best UX possible.
The old logo for JIN AIR felt outdated, with shapes and colors that do not align with the company message. The redesign consists of a simplistic font, slightly italic. The swaying gesture across the logo symbolize the company’s goal: To effortlessly serve all passengers in an expedite and cost-friendly manner.
Vibrant color palette was chosen to cater to the younger audience, and highlight the necessary text/visuals