Jin Air Website Redesign

This project was a redesign project of the South Korean airline JIN AIR. JIN AIR is a South Korean low-cost airline founded in 2008. Doing proper research on the audience (20-30s) was essential in creating a design that is accessible to what they are looking for. The objective of this redesign was to better assist users with the best UX possible.

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New JINAIR logo

New JINAIR logo

Prior JINAIR logo

Prior JINAIR logo

Logo

The old logo for JIN AIR felt outdated, with shapes and colors that do not align with the company message. The redesign consists of a simplistic font, slightly italic. The swaying gesture across the logo symbolize the company’s goal: To effortlessly serve all passengers in an expedite and cost-friendly manner.

 

Color Palette

Vibrant color palette was chosen to cater to the younger audience, and highlight the necessary text/visuals

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Homepage

New JIN AIR homepage

New JIN AIR homepage

Prior JIN AIR homepage

Prior JIN AIR homepage


content pages

Easy-to-understand graphic that outlines the process passengers should follow. Simple but informative way to display the order expected from the airline upon arrival at the airport.

Easy-to-understand graphic that outlines the process passengers should follow. Simple but informative way to display the order expected from the airline upon arrival at the airport.

Quick and easy way to check up on an upcoming flight with JIN AIR. Text on the left outlines steps required in order to view flights.

Quick and easy way to check up on an upcoming flight with JIN AIR. Text on the left outlines steps required in order to view flights.

Simple login interface that allows customers to sign in with their ID or as guests. Disclaimer is included beneath the guest option, as there are consequences of not signing in as an official member of JIN AIR.

Simple login interface that allows customers to sign in with their ID or as guests. Disclaimer is included beneath the guest option, as there are consequences of not signing in as an official member of JIN AIR.


process

Mindmap/brainstorm of JINAIR and their brand. The motive here was to discover and reorganize some of the content/messaging that they were trying to convey prior to redesign. In this process, I was fortunate enough to interview a former crew member during one of my personal flights.

Mindmap/brainstorm of JINAIR and their brand. The motive here was to discover and reorganize some of the content/messaging that they were trying to convey prior to redesign. In this process, I was fortunate enough to interview a former crew member during one of my personal flights.

Snippet of wireframe before going into design production on Photoshop/Sketch

Snippet of wireframe before going into design production on Photoshop/Sketch